SYSTEMS FOR COMPANIES
ABOUT SERIALLABS
Business judgment and technical execution, under one roof.
SerialLabs is an independent, founder-led company that builds operational systems for established companies, develops products of its own and helps promising maker-built products become stronger.
- Leadership
- Two co-founders
- Delivery
- In-house team
- Involvement
- Founders in every engagement
WHY SERIALLABS EXISTS
The first working answer should create a better next decision.
AI has made it easier to build software. It has not made it easier to choose the right problem, establish what is true, integrate a system into real work or decide when an intervention deserves to scale.
SerialLabs brings those decisions into one operating model: recognise the signal, diagnose the problem, build the smallest useful system, prove what changes and expand only when the evidence supports it.
ONE COMPANY · THREE PATHS
Different starting points. The same discipline.
Each path has a distinct client, ownership model and outcome. All three use evidence to make the next commitment proportionate.
Explore systems
PRODUCTS & VENTURES
Own the product when repetition creates leverage.
MAKERELEVATE
Help independent makers strengthen what is already working.
THE FOUNDERS
Built from technology, growth and operating experience.
SerialLabs combines product and technical leadership with commercial strategy and go-to-market under shared accountability.
CO-FOUNDER & CEO
Vitor Magalhaes
Vitor is a Portuguese entrepreneur and technology leader with a background in computer science, digital marketing and business development. He co-founded BySide in 2006 and led the company as CEO through its international growth and acquisition by CoreMedia in 2023.
At SerialLabs, he leads strategy, product direction and the translation of business problems into working systems.
LinkedIn profile
CO-FOUNDER & CMO
Francisco Freitas
Francisco is a business leader with more than 20 years of experience across marketing, sales and digital transformation. His career includes leadership roles at NOS, Optimus and Qimonda, and he is Chief Marketing & Sales Officer and an Executive Board Member at Insparya Hair Company.
At SerialLabs, he leads positioning, commercial strategy and go-to-market.
LinkedIn profileHOW WE DELIVER
Every engagement is delivered by a SerialLabs team, with direct founder involvement from the first diagnosis through the working system. Strategy, product, engineering, data and AI execution operate as one accountable delivery unit.
START WITH SOMETHING CONCRETE